The flagship store began as a tribute to the island and its history – a double meaning referring to the store location, across from the boat slips of Oak Bluffs Harbor, coupled with the revolutionary year of ’77 – a nod to the history. We offer casual clothes, accessories and swim apparel for men, women and children. We don’t fit the mold of typical “Vineyard fashion.” We’ve created a line that is truly unique – allowing you to stand out and relive your Vineyard summer all year long.
The Nine Dots – Morse code for the letter S is 3 dots. And with a name like Slip Seventy Seven, it was only natural to create a logo with 9 total dots to represent the S in each word of the store name. One dot intentionally distinct to represent the individual spirit of Martha’s Vineyard.
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